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Author or Institution as Author
FAO
Resource Type
Curated Content
Category
Best Practice
Date of Publication
Sep 01, 2018
Language
English
Description/Abstract

CABI and FRI’s Upscaling Technologies in Agriculture through Knowledge and Extension (UPTAKE) project uses SMS messages to increase awareness and adoption of agricultural technologies in maize value chains. The project seeks to strengthen the adoption of improved maize varieties. Continuous learning and improvement of the SMS campaign strategy is at the foundation of the success of the project. Lessons from farmers, extension agents and the entire maize value chain are being incorporated in the system regularly.

Institution
FAO
Citation

FAO. e-Agriculture Promising Practice - UPTAKE: driving adoption of agri-technologies through ICTs, 2018. Tanzania.

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